Thailand: a large tourism market with resilient demand
We assess an investment using official data, seasonality, actual fleet utilisation and the expenses of the specific vehicle — not advertising promises.
International arrivals increased by roughly 10% between 2015 and 2025, although the period included the pandemic and individual years of decline. Thailand welcomed nearly 40 million foreign visitors in 2019, demonstrating the potential scale of the market.
The Thai baht is regarded as one of Southeast Asia's more resilient currencies, but its exchange rate still fluctuates. Our investor model is therefore built in baht and includes actual expenses, downtime and seasonality.
Vehicle rental demand follows tourism activity, while the return of a particular vehicle depends on its class, purchase price, condition, insurance, season and real utilisation.